Workfront work management10/14/2023 ![]() The ability to see, measure, and analyze critical factors such as resources, outcomes, and priorities keeps everyone on the same page, with a clear understanding of why their work matters. It’s built for people, effortlessly connecting teams and easily integrating into existing applications and systems. “Modern work is more virtual, more global, and has increased turnover, and thus there’s an increased need for efficient and comprehensive knowledge transfer.”įurthermore, adds Butler, the complexity of completing work is growing, driven by digital natives and boomers working on the same projects, and an increasingly diverse talent pool collaborating across a variety of cultures, geographies, and work styles. This approach has created a company and culture of innovation grounded in authentic opportunity that continues to fuel strong growth.Īnd what are those needs? Laura Butler, Workfront’s Senior Vice President of People and Culture, explains. To escape the trap of out-visioning demand, the company continued to innovate, while at the same time staying laser-focused on customers’ actual needs. ![]() In retrospect, it was ahead of its time.įrom the company’s beginning, it was creating a category of service that didn’t yet have a name. ![]() ![]() Those investors were right about one thing: Workfront never quite belonged in the ‘project management’ space because it solved for much more than the traditional category tactics. ![]()
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